Black Friday sale

Black Friday holds significant importance during the holiday season, prompting our team to craft a compelling promotional design package for both online and in-store experiences. The aim was to create a visually striking campaign that instilled a sense of urgency for the Black Friday sale, highlighting the generous 60% discount offer. A standout feature of this event was the $5 pajama offer. This initiative resulted in a remarkable surge of online and in-store visitors, marking it as one of the most successful sales events in the history of Old Navy.

Graphic direction: Xiang Gao, Jen Shuman
Photo direction: Brooke Farrington
Copy: Lauren Bradshaw
Designers: Wakako Stewart, Kendall Bozart