Rodeo hat co.
Nestled in the heart of Fort Worth, Texas, the Rodeo Hat Company, a cherished heritage brand, has been handcrafting iconic cowboy hats. Once a staple among cowboys and cowgirls, the allure of cowboy culture is evolving, prompting the company to embark on an exciting journey for fresh branding concepts. The aim? To captivate a new generation of vibrant and youthful hat enthusiasts.
Art direction: Xiang Gao
Copy: Jason Rettinger